Verbal Jousting.

I'm scurrying about this morning but wanted to call your attention to an interesting Q&A between the Sacramento Bee and flacks for the proposed massive transmission line project in northern California.

If you remember the old Isuzu motors pitchman, Joe Isuzu-- a slippery character who you knew was not giving you the straight story-- this reads kind of like one of his commercials. In an exercise that surely put the public relations staff to the test, project backers seek to deflect a series of basic questions such as:

Why not put the wires underground? (Too hot...)

• Why not install rooftop solar throughout the regions to be served instead of a massive transmission line? (solar is inadequate...)


• Is consumer demand sufficient to warrant the new lines? (Technically, demand is flattening but it won't be like that forever...)

Fun reading...

Energy officials face questions on Northern California transmission line plan [Sacramento Bee]