Tuesday, December 19, 2006

BP Taking Solar Mainstream.

BP is launching a cooperative deal with the largest roofing contractor in Northern California to provide homebuilders and homeowners turnkey solar installations using BP's new "Energy Tile" system.

Unlik bulky rooftop solar arrays, Energy Tile is a roof tile that blends in with the rest of the roof and isn't as ugly. BP is betting people will bite on solar if they can do it without the cumbersome panels you typically think of when talking about solar.

The big selling point however, is cost. BP and its partner, Old Country Roofing, argue that by including solar in the original build plan, homeowners can lower their costs. We'll see...

BP Teams with Largest Roofing Company in Northern California [BP Press Release]